i-Drills to the market….

Another good week of development on the application and it was great in mid week to actually get our hands on a working version of the native app. So where do we go from here? Now our thoughts start to switch to the website and also the marketing strategy to get i-Drills as the number one coaching resource in the iTunes store!

As you may have read in my earlier blog posts the design of the website will be on an echo of the design of the itself , using many of the similar design features as you will experience when using the application itself. The visual features, the icons, the backdrop will all make you feel like you are interacting with the i-Drills application. The plan currently, is to have a number of different pages focusing visitors attention on the resources that they want to interact with.

With features on coaching, tactics, as well as practice drills themselves, in the future I hope that I-Drills becomes a community forum where there is an exchange of information between many many coaches. A transfer market if you will to allow coaches to exchange ideas freely and how to solve any problems that they might find within their clubs or teams. After all coaching is all about education and why shouldn’t coaches educate each other on aspects of the game they may not be strong on.

In terms of marketing we have a number of different strands that we wish to explore as we look to have a successful launch the application. As well as personal recommendations and professional testimonials I will also be looking to take advantage of other avenues in order to get the word out there about i-Drills. Initially our media contacts look quite healthy with most of the major media genres covered. Of course the Internet based names will be where a lot of the focus of attention will be.

I don’t mean to sound like I will be ruthlessly exploiting friends and colleagues in the right places but it would also appear foolhardy to ignore such strong relationships. And of course the more coverage we get the more the word will spread about the application and its benefits to coaches, especially in football as that is the launch product.

Later this week I will begin to make contact with many of those friends and start to make them aware of the imminent release of the i-Drills application. Whether in the role as a manager on coach I’m sure they would be enthused to hear of something new and innovative that will affect their work in a positive way. Time will tell on that one I suppose!